DAC Products, Inc.; Atrium Windows & Doors

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Atrium Windows & Doors: Consistent Brand Identity in Selling Tools

Opportunity: Atrium Windows and Doors, the largest manufacturer of vinyl and aluminum windows and patio doors in North America, had purchased many smaller window companies and needed to develop a corporate look for their selling tools.

Action: DAC worked with Atrium to design a cohesive program of POP displays, portable carrying cases, demonstration kits, and graphics, which consistently branded their message while allowing individual locations to meet special regional needs.

Benefits:

• Corporate brand identity able to be replicated across all facilities

• New looks were designed while respecting the past, creating synergies between all
...locations

• Cost and timing of customization is greatly reduced and predictable

• Atrium’s locations can view the entire offering on their intranet site and work directly with DAC
..customer service team to place their orders

• Just-in-time inventory program ensures that needs can be shipped within days