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S&K Menswear:
Expanding Environments & Customer Appeal
Opportunity: S&K Menswear was poised for growth with a revamped retail
strategy to move into the regional mall environment. They wanted to
increase their appeal to the
trend-aware mall shopper while maintaining
their business dress clientele.
Action: DAC was able to help S&K with a turnkey design, build and
installation program that facilitates individualized customer service
and enhances S&K's toe-to-tie sales process.
Benefits:
• Clean, compelling new store look made brand more attractive to S&K's
desired new customer base while continuing to strengthen their
relationship with existing business dresswear customers
• Strong graphic elements, fixtures and storefront architecture
distinguish S&K's offering in the regional mall environment
• Total solution provides S&K with a reliable, cost-effective program
to facilitate planning and further expansion
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